Innovation, Integration and Inclusion are the Key Drivers for the Future of the Post
As we celebrate World Post Day today, we can look back with satisfaction on a rich history of transformation in the Post, which has always been able to find its place in the world market. Indeed, the Post can pride itself on being the oldest medium of communication, one that still plays a key role in the sending of information and goods.
From liberalization to privatization and the emergence of competition, the Post has faced many challenges to its survival, but none so daunting as the development of modern information technology. Today, the traditional postal business line – letter post – has been greatly challenged by faster and more efficient ways of communication thanks to advancements in information and communications technologies.
Building a unified culture at China Post is good to improve its quality, image, cohesion and competitiveness, as well as to promote the consistency of its strategy and the development of the company and its staff. It will provide strong cultural support for the company's reform, change, development, stability and harmony.
Strong corporate culture is rooted in history. Since ancient times, honesty and responsibility have served as guidelines for every postal worker. Today, the guidelines of the Party and state leaders all reflect the mission of contemporary post enterprise and China Post's inheritance of good traditions.