The solicitation activity of the first China Industrial Media Integration and Development Innovative Cases sponsored by the Association of China Industry Newspapers officially announced its result on December 15. The three cases including "2022 China Post Online Spring Festival Gala", " 'This is China Post' short-video challenge on Douyin" and "China Post’s official Weibo account", submitted by China Post News, were awarded as innovative cases.
This activity had collected innovative cases in industrial media integration and development from multiple dimensions and all channels. After rigorous review by experts with the combination of Internet data, 102 cases from various industrial media at all levels nationwide stood out. Among them, 50 cases in five categories were awarded as innovative ones and the other 52 as nominations. Of the above-mentioned three cases submitted by China Post News, the first two were selected as innovative cases in the content category, and "China Post’s official Weibo account" as innovative case in the new media account category.